The MSc in Strategic Marketing is designed for students and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.
The Advanced Entry route programme is available to students that already hold relevant experience and a recognised Postgraduate Diploma (PgD) in Marketing or an equivalent qualification.
The programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers.
The Advanced Entry route programme consists of a Research Methods module and a Consultancy Project Report on a related topic of your choice, making it a popular option for individuals committed to developing their careers in senior management.
The programme begins with Induction and Research Methods webinars for approximately 4 weeks which enables you to finalise your proposal for your project.
The Consultancy Project Report module provides the opportunity for students to examine an area of particular interest within an appropriate organisational context. The module is designed to make a major contribution to professional and intellectual development, through enabling students to demonstrate their capacity for sustained independent thought, learning and critical reflection.
The purpose of this programme is to deliver a practical and realistic solution to a business-related strategic challenge, which in turn is supported by appropriate reference to theoretical and conceptual analysis. Students will evidence this by producing a Consultancy Project Report of 12,000 words.
The Consultancy Project Report is delivered and assessed by our UK based academic team using our virtual learning platform and direct support from your allocated supervisor.
The Advanced Entry route programme takes approximately 6 - 9 months to complete working with the support of your dedicated supervisor for the final Consultancy Project Report module.
We want students on our programme to have the support they need to make the most of their investment in their own future.
You will receive excellent support from our academic team, including your programme manager and your dedicated supervisor who will be with you every step of the way.
On successful completion of the programme, the student will be awarded the degree of 'MSc in Strategic Marketing' from respective university. Students will also have the opportunity to attend the graduation ceremony in UK.
Students wishing to join the course must provide the following supporting documents:
We recognise the following evidence of English language proficiency.
In addition to the above requirements, all applicants will be required to have a live virtual interview with a staff member of London Graduate School.
Details of these arrangements will be sent subject to your successful application.
Students can choose from our wide range of programmes to meet individual career goals